Success Story Of Suchi Mukherjee – The Founder & CEO of Limeroad

 In this era, Gender equality has been improved, it happened because women have proved that they can do equally as men. If we see in the business sector, they are running big organizations by taking a new challenge. I’m sure you heard the name Limeroad , but do you know who is the founder and CEO of this company? A woman, her name is Suchi Mukherjee who has been competing with other E-commerce companies. I’m sure, knowing about her more will encourage take action.

Introduction

Suchi Mukherjee is an Indian  successful businesswoman who found a company that is known as a Limeroad. The company has been found in October 2012 which sells a wide range of fashion and lifestyle-related products for women like clothing, shoes, beauty products, etc. Initially, the company started selling only Women stuff. However, Suchi Mukherjee extended the company by adding on the website men’s & kid’s wear including Home & Décor, kitchen.

Education and Family Background

Suchi mukherjee grew up in a middle-class family from Haryana. As far as her qualification is concerned, in childhood, Suchi has been a good student who did graduation in economics from St Stephens College Delhi and got a master’s in degree finance & economics from the London School of Economics UK. If we talk about her family, she is married and has two children. She has mentioned in interviews that her family is so supportive and has contributed a lot to achieve the goal.

The Idea of Limeroad

Earlier she was working in an authoritative position, at the position she had to make a quick analytical decision. Working at a company, the entrepreneurial idea was growing inside of her head. It’s hard to realize for the first time, However, her working pattern and her routine inspired her to bring the thought right on the track. There were two most important gaps that the company intended to fill. First, providing the safest platform for women who can shop online by knowing product information including manufacturer and shipping made out of India. Second, without customers technology making it easy and entertaining for women to find their local accessories and product.

This is where she found an opportunity to grow rapidly in the market where there was a serious need for devoted females’ portal to find inexpensive accessories and products. Keeping in mind female’s needs, she knew that buying the product before women like to examine other options. Her incredible understanding of the business led her to get the root of the real issue of service and product. Moreover, she found so many things that are available on Limeroad.com in less price as compared to the market. There were plenty of nonidentified vendors who were not allowed to add their product across their targeted consumers, that quality makes customers loyal. She has confidently identified the right balance between demand and supplies. Making all arrangements, she flew back in India to work on it.

 Achievement

Today Suchi Mukerjee is not just the founder of the company but she also has become an E-commerce face in India. In 2018 held conferenceThe Start-up india– Stand up India, at the time Suchi shared the stage with Indian Prime minister Modi.

  • In 2015, The company revived Coolest start-up of the year from Business Today.
  • In 2015, she won INFOCOM Woman of the year from INFOCOM.
  • In 2016, NDTV awarded her Unicorn Start-up Award.
  • In 2017, She nominated for ET Start-up Award by The Economic time.

Growth And success Of Limeroad Under Suchi Mukherjee:

The company has been focusing on the organic community driven by scrapbooks, social platforms, and vendors. Intrinsically, Limeroad product is more friendly this why the company has become more socially unlike purchasing an electronic object or ordinary pair of Nike sneakers the joy of looking stunning stuff on limeroad.com. makes one wish to share it with lovely friends. Today, the company boasts a big percentage of customer-created content like the scrapbooks look curated by the users, which doesn’t only help you enhance the user’s engagement with the brand but also improve brand loyalty. Limeroad also empowers women on both sides. Today, the company has 50 million visitors on the website or app.


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